Supply and Demand Basics

Dr. Rachel Martinez·
SupplyDemandMarketEquilibrium

Supply and demand are the fundamental forces that determine prices in a market economy.

The Law of Demand

As price increases, quantity demanded decreases (and vice versa), all else being equal.

Demand Curve

  • Downward sloping
  • Shows relationship between price and quantity demanded
  • Shifts due to: income changes, preferences, related goods prices

The Law of Supply

As price increases, quantity supplied increases (and vice versa), all else being equal.

Supply Curve

  • Upward sloping
  • Shows relationship between price and quantity supplied
  • Shifts due to: production costs, technology, number of sellers

Market Equilibrium

The point where supply equals demand:

  • Equilibrium price: Price where Qd = Qs
  • Equilibrium quantity: Quantity traded at equilibrium
  • Market naturally moves toward equilibrium

Disequilibrium

Surplus: Qs > Qd (price too high)

  • Pressure to lower prices
  • Excess inventory

Shortage: Qd > Qs (price too low)

  • Pressure to raise prices
  • Not enough goods

Elasticity

Price Elasticity of Demand

Measures responsiveness of quantity demanded to price changes:

  • Elastic: PED > 1 (luxury goods)
  • Inelastic: PED < 1 (necessities)
  • Unit elastic: PED = 1

Real-World Applications

  • Setting optimal prices
  • Predicting market responses to policy changes
  • Understanding consumer behavior
  • Analyzing market dynamics

Mastering supply and demand is essential for understanding how markets allocate resources.